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Posts Tagged ‘Advertising’

The Difference Between Marketing and Advertising

Wednesday, October 23rd, 2013

Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of your company’s brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.

Advertising is one of the most important components of a marketing strategy and can be one of the most expensive. Advertising constitutes on publicizing your message to the public, either about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with the right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency, etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc.

The easiest way to differentiate advertising from marketing is to consider marketing as a cake and if you cut the cake, advertising as one of the pieces. Other pieces of cake are market research, product design, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of the cake should work independently but collectively in achieving the bigger goal e.g. selling the product and building the company’s reputation in the target market. Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes most of the time as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process.

But many companies often make the mistake of confusing advertising with marketing. They try to ape big companies like Apple and Microsoft in advertising but they simply ignore the work that goes behind that. A classical example of this is the development of a logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo should have a feeling to it and must truly reflect the company’s values. Also remember that these companies spend fortunes on advertising which a new start up business cannot necessarily do. Rather than spending unnecessary money on branding your product it would be wise to invest money and time in communicating to the consumers. After building your reputation and growing to a big size company then you can think of lavish ideas as logos etc.

Smart marketers are aggressive in their approach rather than passive. They provoke reader’s minds by prompting them to do something rather than just making them knowledgeable of the product. Smart marketers also bring home the names, addresses and contact numbers of people who are really interested in hiring your company by employing aggressive marketing techniques. Having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling your product or services.

A Advertising Solution For New Age-Email Marketing Services

Saturday, May 16th, 2009

With the condition of today’s troubled economy, advertisers are looking for reliable, affordable solutions to build their business. Since the introduction of the World Wide Web companies have been exploring new, innovative ways to use it in their marketing efforts. The advent of the internet has led to email marketing services taking off over the past five years.

Email marketing services can provide techniques that will maximize your time by reaching thousands of people by the click of a button. An email marketing solution is the best way to reach your customers without spending tons of money. Email marketing services can allow a company to cut its cost of communicating with potential clients in half if not more! Imagine never having to make another phone call to a potential client, or never having to waste money printing thousands of direct mail pieces that will eventually be thrown in the trash. An email marketing solution firm can make this possible.

Email marketing solution firms offer many ways to reach your prospective clients. Email marketing services can consist of: email lists, email list management, providing templates, and the timely delivery of all your material. Some email marketing services are even guaranteeing that there solutions are permission based. In today’s world of spam and viruses, it is very important to think twice about using an email marketing solution. This form of marketing can be very effective if used correctly, but if your email marketing solution firm is just spamming thousands of potential clients, you are more likely to aggravate them than gain their business!

Email marketing services are also advertising software that can assist in your marketing campaign. The majority of this software is dubbed as list management and email delivery services. These companies also have different software that target needs of many different organizations. Some of the email marketing needs covered are: solutions for small to mid-sized businesses, software designed to meet the needs of advertising agencies, designs for newspapers and magazine publishers, and a basic program that is fully customizable.

There are many benefits to hiring an email marketing solution firm, as opposed to handling this yourself. These companies offer high performance guarantees. Without a service you may be able to get out a couple of hundred emails per hour. With an email marketing service high speed message delivery is available to the tune of up to 10 million messages per hour! These companies also boast about their reliability in delivering messages. These companies handle many requests that you may never think of such as an unsubscribe link which is very important in preventing spam. These companies can also build in an auto retry feature that will attempt to send a message until it makes it way to the recipient. If acting alone you will have to take the time to perform this function.

Email marketing is not only faster but much cheaper. Email marketing services –  a fast, efficient, and cheap way for you to market your services. Do you want to choose a email marketing solutions firm provider to change the way you do business now? Email marketing services can be very affordable. The ability to be scalable will allow cutting expenses and expanding as you see a return on your investment.